Specialising in healthcare research, medpirica is a research institute based in Berlin. We conduct in-depth analyses and support you and your organisation to implement the results. Read on to find out more about us!
Specialising in healthcare research, medpirica is a research institute based in Berlin. We conduct in-depth analyses and support you and your organisation to implement the results. Read on to find out more about us!
At medpirica, we see ourselves as healthcare experts who support you as both market researchers and consultants.
We perform market and healthcare research tailored precisely to your needs and are on hand to help you implement the results. What’s more, we work alongside you to develop new concepts, communication methods and marketing strategies.
The interaction between the various players and stakeholders involved in the healthcare industry makes the sector highly complex. This complexity is a constant source of motivation for us and we love nothing more than to solve the challenges it presents.
Our comprehensive knowledge of research methodologies enables us to adapt our approach depending on each client’s specific area of interest. Instead of using inflexible, off-the-shelf methods, we design each of our studies in accordance with your needs.
The benefits of working with medpirica:
We research markets and healthcare structures. We relish the opportunity of rising to the challenge of investigating the often complex issues facing the healthcare industry. We believe that our work makes an important contribution to improving the care provided by the medical and healthcare industry in Germany and beyond.
We conduct market and healthcare research tailored to your specific needs. Our activities include:
We undertake both ad hoc market research and secondary analyses. Our innovative methods and sufficiently elaborate study designs make us stand out and enable us to gain important insights beyond those typically found by research projects.
Besides traditional qualitative and quantitative survey techniques, our methods and strategies include the following:
We place utmost priority on ensuring that our results are relevant in practice. This requires us to perform our work to a very high professional standard and to ensure that our methods are underpinned by science.
To guarantee this is always the case, we adhere to three primary maxims:
Besides working alongside you to run workshops, we hold mediation and training sessions. These can be based on a previous study or be standalone and unrelated to specific projects. When chairing discussions and offering consultancy services, we adapt the topics and methods to your specific needs and objectives.
In addition to using creative discussion techniques and approaches which aim to encourage participants to become more actively involved, we boast extensive knowledge of the healthcare industry. This means that our moderators can adopt a stance when necessary and can critically question the participants’ viewpoints.
We not only assist with creative processes, e.g. during co-creation projects, but also offer strategy and implementation workshops. Our portfolio also includes mediation sessions and training courses so that we can share our expert knowledge in the field of empirical research.
We bring you together with your target groups and/or customers so that you can create new products and ideas or improve your existing strategies. Using interactive techniques and methods, we oversee creative design processes.
When devising strategies, we not only consider offline settings, but also use online tools to facilitate group discussions. This allows creative results to be achieved, such as online content or service plans, which meet both your own requirements and those of your customers.
As an expert in research methods, medpirica sees itself as a supportive partner which engages in and encourages specialist discussions with clients. This passion for communicating with our clients drives us to organise and design training sessions in areas such as empirical research.
Our training courses give you the chance to discover or find out more about research techniques and methods like ethnography. We train you to use studies and results more effectively or to apply the methods you learn during your everyday working lives, e.g. when mentoring junior members of staff.
We use our experience and expertise to help you develop strategic concepts. For example, we can join forces with you to devise strategies which, for example, enable you to resolve sales-related matters or to stand out from the competition in the long term.
We employ a variety of special techniques during our workshops. One example is role reversal, which gives participants the chance to view scenarios from different perspectives. We breathe new life into your workshops by introducing innovative methods and building a creative atmosphere. This approach not only encourages more active participation, but also makes events more effective.
We use our workshops to help you design and optimise your processes, materials and activities. Workshop topics include the creative development and improvement of marketing and communication materials.
When conducting our workshops, we draw on a wide range of creative techniques which take both rational and emotional aspects into account. To generate ideas and find solutions, we use association games, collages and role plays.
To help our clients settle disputes and use the power of communication to solve specific problems, we offer structured mediation sessions. Our mediators support you to resolve arguments between parties with conflicting interests in a sympathetic and understanding manner. Besides dedicated mediation sessions to resolve conflicts, where necessary we also use mediation techniques during our other workshops to bring them to a successful conclusion in the event of disagreements.
How to find us
If you are interested in our offer, or if you have any further questions or comments regarding content, methodology or our research team, please do not hesitate to contact us!